Frontwards, backwards or even upside down it still spells OXO, this ingenious idea meant the brand would forever be recognisable. Creator of the brand Sam Farbar designed his products based on his wife’s difficulty with household items due to her arthritis. The early 1990’s saw only 15 products made, since then OXO have developed a range of over 850 products with ease of use at the forefront of their company. Whether it be a classic potato peeler or a standard potato masher, ordinary household products are no more and have been transformed into one of its kind, making food preparation the easiest it can be. OXO have obtained many accolades due to their innovation on basic products including the renowned international design excellence award.